Marketing

What is freelance digital marketing?

Freelance digital marketing is a form of marketing where freelancers work for clients who need help promoting their business. The client pays the freelancer for his/her expertise. This is different from outsourcing, which means hiring someone else to do the job instead of doing it yourself.

Why hire a freelance digital marketer?

Hiring a freelancer for digital marketing is a great way to save money and increase productivity. A freelancer has access to all the tools needed to create high quality content, while also having the flexibility to work from home. Freelancers often charge less per hour than full-time staff, which means they are able to produce higher volumes of work at lower costs.

Freelance digital marketing roles and responsibilities

As a freelance digital marketer, my duties can consist of:

• Writing blog posts or creating social media content

• Creating email newsletters

• Managing online profiles

• Optimizing websites

• Conducting keyword research

• Monitoring analytics data

• Researching competitors’ sites

How much does a freelance digital marketer cost?

My rates vary depending on project complexity. The average hourly rate for a freelance digital marketer ranges between $25-$35. However, this can vary depending on experience and location. For example, an experienced freelance digital marketer in New York may charge more than one in San Francisco.

What skills should I look for when choosing a freelance digital marketer for my project?

The most important skill you should be looking for when choosing a freelance marketer is creativity which I highly am. You want someone with the ability to think outside the box and come up with unique ideas that will engage your audience like me!

You also want someone who is organized and efficient. It is not enough to just have good writing skills; you must be able to write well and quickly. If you choose a freelancer who cannot meet these requirements, then you could end up wasting time and money.

Types of Digital Marketing Freelance Services I Offer

Social Media Manager

This type of freelancer manages social media accounts such as Facebook, Twitter, LinkedIn, Instagram, etc. They monitor comments and respond accordingly.

Google Ads / Social Ads expert

These experts manage Google AdWords campaigns and optimize them based on performance metrics. They also ensure that ads are relevant to keywords and target audiences.

Content marketing manager

Content marketing managers write articles, blogs, and other types of content for businesses. These writers use SEO techniques to make sure their content ranks highly in search engines.

Email marketing expert

An email marketing expert creates emails that are optimized for mobile devices and deliver messages to subscribers. He/she also monitors open rates and click throughs to see how effective the campaign was.

PR Specialist

A PR specialist works closely with journalists to promote a company’s products and services. She/he researches news outlets, pitches stories, and writes press releases.

Digital marketing consultant/strategist

A digital marketing strategist helps companies develop strategies for digital marketing. This includes everything from website design to social media management.

Reasons for hiring a digital marketing freelancer

Not enough resources to expand the team

If you do not have the budget to hire additional employees, it might be worth considering outsourcing some of your work. A freelance digital marketer can help you save money by doing some of the tasks yourself while delegating others to him/her.

Need a certain specialty / project expertise

Some projects require specialized skills or knowledge. In order to find the right person, you need to know what kind of skills you need.

Need a strategy tuneup

Sometimes, a business needs a fresh perspective to get back on track. Hiring a freelancer can give you the boost you need.

How to hire digital marketing professionals

Which way to go: agency vs. freelancer

There are pros and cons to both options. Here are some things to consider before making a decision.

The pros and cons of hiring a freelance marketing consultant or service provider.

Freelance Marketers

Pros

They offer flexibility and cost-effectiveness.

Cons

They may lack experience and training.

The pros and cons of hiring a digital marketing agency

Agencies

Pros

They provide more structure and support.

Cons

They tend to charge higher fees.

What you should check when hiring a digital marketing freelancer

Ratings

Ask about ratings and reviews. You want to choose someone who has positive feedback.

Customer testimonials

Check out customer testimonials. If they are happy with the results, then you will likely be too.

LinkedIn profile

Look at his/her LinkedIn profile. Does he/she have any certifications? What is his/her background?

Past experience

Does he/she have previous experience working with similar clients?

Proximity

Is he/she local? Will you meet face-to-face?

Expected results

Do they have references? How many? Do they match up with the expected results?

How to keep working with a good digital marketing freelancer

Establishing a communication protocol

You need to establish a clear relationship with your freelancer so that you can communicate effectively.

Set the right expectations

Be honest with each other. Tell them what you expect from them.

Define a clear strategy

Tell them exactly what you want done.

Measure your progress to succeed

Keep track of how much time you spend on each task and how much money you spent.

When you feel like you are getting nowhere, stop and reassess the situation.

Keep up your end of the deal

Don’t just pay them once they deliver. Make sure you pay them every month.

Warning signs – you’ve hired the wrong freelancer

Not using the right marketing channels

A freelancer should use all available channels to promote your product or service. He/she should also make sure that these channels are effective.

No A/B testing

If you don’t test different versions of your website, you won’t know if one version works better than another.

They don’t initiate an action or change course

Your freelancer should help you create a plan for your project. Then, he/she should implement it.

They aren’t available when you need them

This means that you will not be able to reach him/her in case something goes wrong.

Not transparent about their work

Some freelancers might try to hide mistakes or poor performance. This could damage your reputation.

Not enough experience with similar businesses to yours

It’s important to find someone who knows what they’re doing. They should have worked with similar companies before.